For Mr. Jackson, New Zealand and the millions of fans who spent the last decade tromping this island country in search of “Lord of the Rings” filming locations, the journey is about to begin again. In Wellington, over 100,000 onlookers are expected to turn up on Nov. 28 outside the red-carpet premiere of “The Hobbit: An Unexpected Journey,” the first of three “Hobbit” films planned for release by 2014. If all goes according to plan, the pictures will also reopen the floodgates of film tourism here.
“Lord of the Rings” was a lesson in how media could effect tourism. “The Hobbit” will likely reignite interest in New Zealand’s remote wonders after years of natural disasters have scared visitors away.
‘Crazy Rich Asians’ Is Potential Bonanza for Singapore Tourism
San Antonio’s Cross-Sector Collaboration Is Key to Attracting Important Meetings and Events
British Airways Turns to A-List Actors for New Safety Video
Australia, NZ & South Pacific
James Cameron Is New Zealand’s Latest Tourism Ambassador
Expats Make Some Destinations Rethink How They Define a Traveler