Articles tagged “marketing”

Brand USA touted the success of its first marketing push, but Thompson’s plans for a new focus on local collaboration suggests that version 1.0 wasn’t such a success after all.

Taiwan is never mentioned as the setting of the film so it’ll need to push itself as the true source of scenery to see a tourism boost, much like New Zealand made itself synonymous with Middle-Earth.

Media attention during Hurricane Sandy worked against A.C.’s tourism industry. It’ll either take time or a major marketing push to erase the image of a drowning roller coaster from the public’s mind.

This will surely win some awards in tourism marketing, but the realities of traveling around India aren't as fun or gorgeous. Infrastructure, including transport networks, leave a lot to be desired and inhibit more tourism growth.

There was little news of trip cancellations during the last few weeks, but Israel is looking to pro-actively retain its international image amidst media images of air strikes and explosions.

Sports marketing is big business for airlines, and its shirt and stadium-naming-rights deals are spreading the Emirates brands in an important market.

Emirates isn't shy about throwing around large piles of cash to get top billing at sporting events. And it's the TV viewers the airline is after, not the gooners at Arsenal's stadium in London hooting Rugby World Cup fans.

Kayak for Priceline in some ways is like TripAdvisor for Expedia, although Priceline is eager to acquire Kayak, and has no intent on buying it in order to spin it out, as Expedia did with TripAdvisor.

Ireland is going about it methodically, and seems to have the right plans, but competition is fierce from UK and Scotland as well.