Articles tagged “marketing”

Tourism to Hawaii might be booming, but that means little to carriers operating direct flights unless they see full seats on every plane hence Hawaii’s goal of increasing tourism from its most served markets.

Pretty powerful editorial, says all that needs to be said.

Chicago has two hubs crawling with potential tourists just outside of its city center, but it's hard to imagine a world where all theses people aren't already aware of the booming metropolis just beyond the terminals.

Thinking big on tourism and going for large marquee projects, New York style, is going to be Chicago's new mantra -- even though it will never admit NYC inspiration.

"Our job at Tourism Australia is as creator, co-creator, curator and syndicator of this content." That's surely nirvana-level social media marketer talk right there.

Many hotels are overwhelmed with the current selection of social media platforms, but experimenting with new mediums will pay off in the long run even if the buzz on new products dies out quickly.

The 2013 ad campaign builds on the state’s branding overhaul that took place in 2012, which for the first time defined a very specific voice for the state that comes through both on social media and traditional platforms.

This is a dream team with each one at the top of their games, and a mutually-beneficial partnership in the truest sense in that a boom for one always means a boost for the other.

This is the first subway takeover ever created by the Scottsdale tourism board, but the high visibility of such a campaign could more than cover the costs it took to position itself at the busiest intersection in New York.

On the sales side, Royal Caribbean realizes it needs to use sophisticated marketing techniques and social media. The cruise line won't say it, but it also realizes that direct sales to consumers will become an increasing important part of its business.