Tourism chiefs in Dubai and Emirates Airline have announced plans to launch a new campaign to promote the emirate as a global destination.

A joint cooperation between the Department of Tourism and Commerce Marketing and Emirates Airline will launch the new campaign called Hello Dubai 2013.

The campaign will start on April 15 and will run until August 5 and with the aim of increasing the awareness of Dubai as a tourism destination. A total of 68 hotels will participate in the campaign and Emirates Airline will offer special rates during the period of the campaign, a statement said.

Photo Credit: The skyline of Dubai as seen from the 124th floor of the Burj Khalifa, the highest tower in the world. Federico Ravassard / Flickr