Articles tagged “marketing”

Wisconsin has touted the participation of local celebrities in past video ads, but a more aggressive marketing campaign and increased funding are what will skyrocket recognition of the destination.

Market perceptions vs press hype (read BrandUSA) are two different things in travel and tourism marketing. Lots of lessons to learn for U.S. and other more mature economies.

Our favorite, the first one, from Visit Finland.

Going by the generalized video and hotel recommendations, NYC & Company seems to be going for mass market headlines-only tourists, for whom TV and movie version of Brooklyn is the epitome of artisanal.

Smart move from Google to show off its capabilities and educate on possible future of advertising and branded content, but use of Google+ login? Ugh.

When it comes to attracting international visitors, the U.S. has few allies and it is every country for itself. Our answer to the challenge is Brand USA on a federal level, and it remains to be seen whether it will be more effective than state and city destination marketing organizations doing it all on their own.

Why waste time appealing to men who will only turn to their wives for permission to book that plane ticket? California’s marketing board is listening to research that’s found women, especially mothers, are the ones booking travel.

EasyJet's drive to get passengers places while making the most money could turn off customers, but they've managed customer service relatively well -- at least compared to regularly reviled competitor Ryanair.

A $1 million boost to California’s marketing campaign isn’t small change, but worth the cost to continue attracting Chinese tourists who spend more than any other group of foreign visitors.