New York City sells mass-market Brooklyn to international travel trade

Skift Take

Going by the generalized video and hotel recommendations, NYC & Company seems to be going for mass market headlines-only tourists, for whom TV and movie version of Brooklyn is the epitome of artisanal.

— Samantha Shankman

Blame Hannah Horvath if you have to, but artisanal Brooklyn is hot right now with New Yorkers and visitors alike.

NYC & Company, the city’s official marketing tourism organization, plans on capitalizing on that buzz as it goes about achieving its goal of 55 million annual visitors by 2015.

NYC & Company unveiled its second ‘tourism tour kit’ consisting at ITB Berlin this week to let international and domestic tour operators and agents¬†know what’s up in NYC’s most talked about borough and educate them on how to promote the area to tourists.

The kit includes a neighborhood fact sheet, video, and Brooklyn Neighborhood Guide.

This is the second neighborhood tourism tool kit created by NYC & Company. The first one on Long Island City, Queens was released last November at the World Travel Market and another one on lower Manhattan is in the works for later this year.

Brooklyn Fact Sheet by Skift

Tags: itb, marketing, nyc

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story