Articles tagged “marketing”

Banff Squirrel says it best himself: “A good approach to Twitter is to have someone at the helm who loves their product.” Being able to convey a personality and passion can define a destination’s brand more than sharing events and pictures.

AC is still losing market share to growing gaming markets in near-by states so the city’s tossing its 2012 strategy and embracing its gambling roots while offsetting any lingering Sandy-related concerns.

One of our big roles at Skift is to shine the harsh light on the cozy relationships all across the travel industry, and travel bloggers are one of those we will continue to ask questions about.

VisitEngland used humans to argue in favor of staycations last summer and were roundly criticized by agents and out-bound tourism operators. This year's reliance on lovable claymation stars and its inclusion of agents in its pitch will likely soften the blow this time around.

The Express brand was lost in IHG’s efforts to promote its larger Holiday Inn properties, but is now facing a significantly more competitive mid-scale market than was present during its former glory.

Big pops of airborne color help a carrier stand apart from rival silver tubes gliding through the sky. Here are the ones that inspire us.

Who knew Idaho could be so much fun? Getting a little goofy is the best way a destination with a less than polished reputation can catch the eye of younger travelers.

Jersey Shore towns are not only battling New York for summer tourists, but are trying to out-market one another, as well, as they seek to rebound from Hurricane Sandy.

Nearly $400K in base pay is a sweet ride, especially when the quality of the city's tourism infrastructure -- namely quality hotels -- haven't kept pace with other types of development in the city.