The new VisitEngland £4m (AU$5.9 million) tourism advertising campaign premiering next month will feature claymation icons Wallace and Gromit, and not humans Stephen Fry and Julie Walters.

The government-funded campaign, titled ‘Great Adventure’, aims to inspire Britons to book a holiday through their local travel agent.

Looking to promote domestic holiday packages around Britain, the campaign wants to keep its residents within the borders, and stop them from travelling abroad so much.

Photo Credit: British cartoon characters Wallace and Gromit are a point of pride for Britons and hoped to spur travel within England. VisitEngland