Articles tagged “marketing”

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.

Serbia has plenty to offer, and for cheap, but few tourists realize it. If attendees of the Exit Festival continue to spread the word, that could change quickly.

Raise you hand if you, the tourism industry professional, see yourself in here. Almost guaranteed you do.

It is a start, and a decent one at that.

State tourism budgets fluctuate with the economy and are slowly rebounding with a new emphasis on international marketing. Allocations will certainly grow as the significance and economic impact of tourism becomes better understood by state and federal leaders.

For hotels, Instagram videos are essentially 15 seconds of free advertising, so it makes sense for any company with social media know-how to get on top of this trend.

The social road trip, launched alongside a traditional media campaign, is a clever and more interactive way to engage guests and attract new customers drawn in by properties they didn't previously connect with Loews.

The natural fire destroyed the small town’s economy in more ways than one, but repairing its tourism-friendly reputation is the first order to restoring its position as a population outdoors destination.