Articles tagged “marketing”

Turkish Airlines is milking the stars' endorsement for all its worth and setting itself up for some very high milestones with the duo's next ad.

The 14-minute video is an exercise in digital marketing and brand partnerships. Accor gave people a lot more than a brand or bed to talk about by partnering with other brands like Columbia and GoPro to create content that is interesting with or without the ibis plug.

Travel companies are getting smarter and quicker at using social media to tap into the power of the second screen during large viewing events. This Super Bowl will be a battle of the brands as much as the teams.

Some travel suppliers who feel confident that they're engaging with the next generation traveler just because they have social media channels are unaware of the value of custom content to share on those social media channels. And why it's valuable to those travelers.

The Canary Islands' new campaign is gorgeous and easy to share making its impact much more powerful than any standard campaign it could have created on its own.

With the combination of local advice and low-cost production, this type of campaign fits well within Airbnb's sweet spot.

London's boasts as the most popular city in the world are pre-mature, but an increase in arrivals is a bright sign for the city which welcomed fewer than expected arrivals after the 2012 Olympics.

Colbert is saying it in his own way, but his criticisms contain valid points about the cheese-fest that is Brand USA's first series of broadcast advertisements.