Articles tagged “mandarin oriental”

We don't see it, but there is a complicated ecosystem to secretly assess and uphold standards at the world's best hotels. And some of the details reveal a lot about how important the human factor and emotional intelligence are to the future of luxury hospitality.

Luxury hotel brands have lagged behind their cheaper siblings when it comes to loyalty programs. In the past they might not have needed to think about such schemes but with data becoming more and more valuable, companies can no longer afford to ignore them.

Can luxury brands like Mandarin Oriental, Four Seasons, and others convince consumers that you don't need the lure of points or free nights to be loyal?

While Mandarin Oriental's loyalty program doesn't offer the same lucrative points that many competing programs have, it does have some valuable perks. Best of all, the program is free and accessible to everyone.

Being a digital savvy hotel brand goes beyond just having a social media account. Brands that truly understand digital brand strategy in all its forms, from mobile and SEO to social and e-commerce, have the upper hand as more and more consumers demand these platforms and services.

With their customer base of affluent, on-the-go guests hotels are the perfect target for hackers.

Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.

The joy of giving and receiving was appreciated by hotel brands and fans.

Brands that know their audience best and cater to their dreams will gather momentum.

Hotel brands are becoming ambassadors of culture and influence from the East are inspiring fans in its region and worldwide.