Articles tagged “magazines”

This one's for the purist slow traveler in us...

There is a mini-boomlet in the world of quarterly (or less frequent) artisanal travel and lifestyle magazines worldwide: Boat, We Are Here, Suitcase, Trunk, Cereal and others, which all go for deeper immersion than top-10 listicle-heavy commercial travel magazines. We are fans of these too.

Great content is key, but readers can turn almost anywhere on the web for snippets of GGI’s message. GGI needs some real design thinking here to make it work long term.

For all the talk of digital and social, long-form text mixed with gorgeous photos still work very well in travel, especially for the creative promise of deeper travel.

Budget Travel's website is a fantastic asset, but it's not likely buyers will assess much value to anything beyond the URL if they seek to forge a new path for the troubled travel brand.

A synchronicity between two brands is usually a precursor to such partnerships, but Marriott is reaching out to W Hotel- or even Airbnb-booking professionals by luring them to properties with the promise of panels and exhibitions.

With a mission that promises to help its readers to travel cheap, it's been a challenge for the magazine to connect with the type of advertisers who can spend tens of thousands of dollars on ad pages. There's a reason "Travel + Leisure" features Louis Vuitton luggage rather than backpacks, you know.

Despite its solid writing and inspiring photography, the "truth in travel" brand has seen thinner and thinner issues in its U.S. edition over the past two years and only moderate success with a big web redesign. Can a launch in China provide any insight for the U.S. market?

This is going to be a rough winter for travel mags. Budget Travel looks to be on its last legs, and even stalwarts such as Conde Nast Traveler and Travel + Leisure are looking as thin as the models on their pages.

In-flight magazines, an under-appreciated genre in the media world, can show off a little with these two gems.