Luxury Travel

Luxe travel brands are meeting consumer demands by developing more nuanced options for immersive destination experiences so consumers can customize their entire travel journey.

Most people don't go on a luxury cruise to sit around refreshing Twitter. But cruisers shouldn't have to pay a fortune if they want to.

Spurred by economic factors and shifting guest expectations, the all-inclusive resort segment is rapidly expanding with more luxury product, local travel experiences, and age-delineated services targeting a wider range of international consumer demographics.

It's no wonder mass-market cruise lines are trying to attract wealthy vacationers. But does someone looking for a luxury experience really want to spend a week with his family on a floating shopping mall?

It's not the Concorde. There's far more room inside, for a start, and plenty of time to enjoy all that pampering.

Providing exceptional experiences is more difficult than ordering sheets with the highest thread count and thus fundamentally changing how luxury brands position themselves and interact with guests.

These organizations are facing competition from major hotel groups for the first time, but their relationship with independent properties and brand trust among consumers will keep them business even as independent sector heats up.

Preferred Hotel Group has likely evolved the most of any of its peers throughout its existence and continues to do so by tracking and adapting to the needs of specific customers segments.

Relais & Châteaux goes beyond a focus on independent luxury properties with a specialty in cuisine, attracting a specific segment of high-spending leisure travelers who want a quality guarantee on both the hospitality and culinary aspects of their stay.

Designing the guest experience today requires thinking through the entire travel process, which includes providing guests with jealousy-inducing stories to share upon their return.