Royal Caribbean Adding Butlers in Bid to Bring Luxury to Budget Cruising
Photo Credit: Balcony staterooms on Royal Caribbean Cruise Line's Quantum of the Seas. Flickr / nathanmac87
Skift Take
It's no wonder mass-market cruise lines are trying to attract wealthy vacationers. But does someone looking for a luxury experience really want to spend a week with his family on a floating shopping mall?
Royal Caribbean International will soon add a luxury class to its newest mass-market ships, bringing butler service to its low-price vacations at sea.
The butlers, dubbed Royal Genies, will serve luxury-class guests around the clock as personal assistants and concierges on select Royal Caribbean ships. They'll take care of restaurant and entertainment bookin
