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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

Delta Rolls Back Some Changes to Skymiles Program

Delta has revised the changes to its Skymiles loyalty program that sparked a backlash. The update still relies on money spent - but with lower thresholds.

Selene Brophy | 6 months ago

Airlines

American Airlines Shakes up its Small Businesses Travel Loyalty

Loyalty programs are big business for airlines, with companies and their employees carefully weighing the perks of these programs.

Selene Brophy | 6 months ago

Business Travel

Hilton Extends Loyalty Program: Reward Small Businesses for Booking Direct

Hilton will simplify its process for booking small events and meetings, too. All told, it's a promising sign that hoteliers are finally taking the pain points of small and medium-sized businesses seriously.

Sean O'Neill | 6 months ago

Free Read

Partnerships

Skift Global Forum Video: Travel Loyalty’s Next Evolution

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.

IAG Loyalty + Skift | 7 months ago

Tour Operators

How Tour Operators are Navigating Direct Bookings: 3 Growing Trends

The lack of digital connectivity in the tours and activities sector concerns more than racing to get more tour operators online. It is about adding the right digital approach for that particular tour operator's business.

Selene Brophy | 7 months ago

Airlines

Airline Loyalty Keeps Degrading: I’m a Free Agent and You Should Be Too

When it comes to airline loyalty, if everyone is "elite" no one is. As Delta rebalances its loyalty program, customers need to remember it is a business in the service of shareholders. I'm surprised it has taken this long for programs to arrive at this revenue-driven conclusion.

Colin Nagy | 7 months ago

Startups

Tailbox Raises $1.5 Million for AI-Based Tour Guide: Startup Funding Roundup

Tailbox is the latest generative AI startup in travel to raise venture capital, this time with a future vision to provide travelers with a personal digital tour guide.

Justin Dawes | 8 months ago

Airlines

Delta Skymiles Change: The Strategy Behind the Shift

Delta has moved the goalpost for more than 100 million members of the SkyMiles program. What does it mean? Delta does not want your loyalty anymore but rather your spending.

Ajay Awtaney, Skift | 8 months ago

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Travel Booking

Q&A: IAG Loyalty CEO on the New Age of Customer Loyalty

With increased competition and the rise of personalization, loyalty has shifted from being purely transactional to focused on emotional connections with customers. As travel choices multiply, brands that create these genuine connections will be the ones leading the way.

IAG Loyalty + Skift | 8 months ago

Business Travel

Hyatt Sees Signs of a U.S. City Rebound That Could Boost Business Travel

Hyatt loves all its guests. But business travelers, especially ones traveling internationally, are typically its most profitable ones. The company is adjusting how it markets its loyalty program to reflect new realities.

Sean O'Neill | 8 months ago