Travel Loyalty News

With U.S. room demand staying subdued, Marriott may find its 2026 profit growth in a higher-margin place: credit card swipes on its co-branded cards.

Travel demand isn’t slowing — it’s being rebalanced across markets while AI is quietly rewriting how loyalty is earned and lost.

Delta CEO Ed Bastian was highly skeptical of Trump’s proposal to implement a 10% cap on credit card interest rates. The proposal was also met with criticism from banks and Republican leadership.

Surveys by Skift Research across four major markets reveal shifting allegiances for loyalty programs, a widening confidence gaps among leisure travelers, and other trends for 2026.

Travel demand is holding in 2026, but growth will favor markets and brands that adapt as power shifts geographically and behaviorally.

As the airline industry increasingly turns more premium, loyalty programs — already airlines’ biggest asset — are becoming even more important to their long-term strategy.

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Travel today is both precious and precarious. Guests are investing more emotionally and financially in each trip, and even minor disruptions can derail experiences they see as once-in-a-lifetime. While flexibility…

JetBlue’s first-ever lounge is bigger than expected and is stylish. Some won't like the grab-and-go food, but a kitchen with hot meals is coming.

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with unified, trusted data that serves as the foundation for real recognition, relevance, and loyalty.