Articles tagged “loyalty programs”

Wyndham Rewards Loyalty Program Provides the Most Payback on Guest Spending

Wyndham Rewards Loyalty Program Provides the Most Payback on Guest Spending

Deanna Ting, Skift

While it's fairly straightforward to quantify the value of a loyalty program in terms of "payback," that doesn't account for all the other special perks and experiences that travelers may value.

2 months ago

Delta CFO: Loyalty ‘Took Off’ When the Airline Switched to a Revenue-Based Model

Delta CFO: Loyalty ‘Took Off’ When the Airline Switched to a Revenue-Based Model

Brian Sumers, Skift

Delta argues recent changes to its frequent flyer program have helped improved loyalty, but not everyone is so sure. What they almost certainly have done, however, is improve profitability.

6 months ago

Skift Podcast: What Hotels Are Doing to Win Your Loyalty

Skift Podcast: What Hotels Are Doing to Win Your Loyalty

Hannah Sampson, Skift

Tune in to hear how hotel loyalty programs are changing — and what that means for the traveling public.

7 months ago