Articles tagged “loyalty programs”

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New Insights Deck — The State of Loyalty: 2019 Hotel Ancillary Report

New Insights Deck — The State of Loyalty: 2019 Hotel Ancillary Report

iSeatz + Skift

Ancillary products are becoming increasingly important to hotels’ marketing, branding, customer loyalty, and revenue goals. This new insights deck from iSeatz offers a detailed audit examining how today’s leading hotels brands are using ancillaries in 2019, helping sector executives make smarter decisions about how to use such products in the future.

1 month ago

IHG Launches Loyalty Partnership With Mr & Mrs Smith Hotels

IHG Launches Loyalty Partnership With Mr & Mrs Smith Hotels

Grant Martin, Skift

The addition of Mr and Mrs Smith hotels to IHG's loyalty portfolio will help the hospitality giant better compete against Marriott, Hilton, and Hyatt for high-end customers. IHG Rewards members also can't be too unhappy about new luxury properties within their reach.

3 months ago

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How Airlines Are (Finally) Stepping Up Their Loyalty Programs with Big Data

How Airlines Are (Finally) Stepping Up Their Loyalty Programs with Big Data

SessionM + Skift

Airlines are taking cues from sectors outside the travel industry, including dining, wellness, and retail to better target and engage with their passengers. The key to success is delivering personalized messages through the smarter and secure use of customer data, experts said.

3 months ago

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Grant Martin, Skift

Premium Rewards isn't going to change the world as a loyalty program, but it is going to entice business from a new set of travelers. And that might be exactly what Silvercar needs right now.

3 months ago

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Danni Santana, Skift

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

3 months ago

Audi’s Silvercar Launches New Car Rental Loyalty Program

Audi’s Silvercar Launches New Car Rental Loyalty Program

Grant Martin, Skift

Silvercar's new loyalty program is a good incentive for both current and prospective customers to try out the service. It also may be a shot in the arm to a plateauing company.

3 months ago

United Airlines Removes Expiration Dates From Frequent Flyer Miles

United Airlines Removes Expiration Dates From Frequent Flyer Miles

Grant Martin, Skift

United's decision to remove the expiration date from MileagePlus accounts is a small gesture toward improving the lives of its loyalty program members — and could eventually be key to its growth.

4 months ago

Embattled Avianca Brasil to Exit Star Alliance

Embattled Avianca Brasil to Exit Star Alliance

Grant Martin, Skift

The loss of Avianca Brasil won't be huge for the Star Alliance, but for some regional travelers throughout Brazil, its demise will certainly make connections inconvenient.

4 months ago

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Grant Martin, Skift

Marriott's new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a treat.

4 months ago

TripAdvisor Plots Loyalty Program in Campaign Against Google

TripAdvisor Plots Loyalty Program in Campaign Against Google

Grant Martin, Skift

A loyalty program from TripAdvisor could be a strong incentive for unaffiliated travelers to drive business to the online booker. But TripAdvisor will need to offer a unique program to change established user habits.

4 months ago

Hilton Seeks More Partnerships to Entice Low-Tier Loyalty Members

Hilton Seeks More Partnerships to Entice Low-Tier Loyalty Members

Danni Santana, Skift

It's easy for hotel chains to spend time and resources on their highest loyalty spenders. But there is plenty of money to be had at the other end of the tier as well.

4 months ago

U.S.-China Trade War Hurts Accor But It Won’t Deter Asia Expansion

U.S.-China Trade War Hurts Accor But It Won’t Deter Asia Expansion

Danni Santana, Skift

The hotel group remains confident the international conflict will pass, as it commits resources to expanding in Asia.

4 months ago