Articles tagged “loyalty programs”

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U.S.-China Trade War Hurts Accor But It Won’t Deter Asia Expansion

U.S.-China Trade War Hurts Accor But It Won’t Deter Asia Expansion

Danni Santana, Skift

The hotel group remains confident the international conflict will pass, as it commits resources to expanding in Asia.

6 months ago

Hilton Sees Loyalty Surge From Higher Traveler Engagement

Hilton Sees Loyalty Surge From Higher Traveler Engagement

Grant Martin, Skift

New tools geared for driving engagement at Hilton have created strong growth in its loyalty program. But does Marriott also get part of the credit?

6 months ago

The La Quinta Brand Is Receiving Plenty of TLC From Wyndham

The La Quinta Brand Is Receiving Plenty of TLC From Wyndham

Danni Santana, Skift

Chalk up La Quinta's poor performance in the second quarter to nothing more than a blip. The brand has always performed in line with direct competitors. But Wyndham wants to take it to another level.

6 months ago

New Accor and Air France-KLM Loyalty Partnership Raises Bar for Targeting Biz Travelers

New Accor and Air France-KLM Loyalty Partnership Raises Bar for Targeting Biz Travelers

Grant Martin, Skift

Like a similar program now in place between American and Hyatt, the partnership between Accor and Air France-KLM aims to share customers between similar target markets. Unlike its American cousin though, this partnership is open to all loyalty tiers.

7 months ago

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Wouter Geerts, Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

7 months ago

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Wouter Geerts, Skift Research

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

7 months ago

Hyatt Plots Next Moves in Its Loyalty Chess Game

Hyatt Plots Next Moves in Its Loyalty Chess Game

Grant Martin, Skift

Hyatt has big plans for its World of Hyatt loyalty program, as illustrated by a recent presentation by CEO Mark Hoplamazian and yet another partnership in the works.

7 months ago

Best Western Doubles Down on Boutique Hotels

Best Western Doubles Down on Boutique Hotels

Danni Santana, Skift

One could find Best Western's boutique hotel strategy confusing on price comparisons, but it’s the customer’s choice if they want to pay for the experience.

8 months ago

Lufthansa Will Be First European Airline to Adopt Dynamic Pricing for Award Seats

Lufthansa Will Be First European Airline to Adopt Dynamic Pricing for Award Seats

Grant Martin, Skift

Award seats on Lufthansa will soon be priced according to market demand instead of a strict tiered system. Not all passengers are happy.

8 months ago

Lufthansa Will Adopt Dynamic Award Pricing for Its Loyalty Program

Lufthansa Will Adopt Dynamic Award Pricing for Its Loyalty Program

Grant Martin, Skift

In moving to a dynamic-based system for selling award seats, Lufthansa will be the first European carrier to formally adopt the model. But will the program look like its American cousins?

8 months ago

Hilton and Lyft Launch Loyalty Partnership

Hilton and Lyft Launch Loyalty Partnership

Grant Martin, Skift

Hilton and Lyft's new loyalty partnership is a win-win for travelers. On one hand, Hilton members get completely free points for riding in Lyfts. On the other, it'll also soon be possible to book rides with extra loyalty points.

9 months ago

Delta to Make It Easier to Keep Elite Status After a Major Life Event

Delta to Make It Easier to Keep Elite Status After a Major Life Event

Brian Sumers, Skift

Has anyone noticed that U.S. airlines are taking customer satisfaction more seriously now than a few years ago? It's a good trend.

9 months ago