Virgin America needs to attract more business travelers if it is to fill those first class and Main Cabin Select seats to maintain a passenger revenue advantage over low cost carriers.
IATA may be right that Europe poses special market challenges to airlines, but the ongoing success of LCCs in the market proves that IATA members may need to look inwards for the answers to their woes. And much as Tyler might want it to, the infrastructure argument just doesn't hold water.
Norwegian won't be rid of its critics in year two either, but it may see an aviation landscape that rewards upstarts like itself, or maybe even legacy carriers adopting its techniques.
Passengers are happier when they have a good idea what they'll spend before they show up at the airport. SAS can charge a bit more, and still make people happy.