Articles tagged “low-cost carriers”

It seems like flyers may never get used to being nickel-and-dimed for basic amenities by low-cost carriers like Spirit Airlines.

If consumers don't value some of the extras offered in the market, or worse still see them as an impediment to their journey, these brands believe it's best to eliminate them. Sure, doing so saves them money and creates lean processes, but it also differentiates the brand and creates positive associations for those consumers who are fed up with fluff, hype, and inflated travel costs.

Having a bit of fun and not getting in the way of customers making their own fun is a very on-brand content recipe for Ryanair. It probably won't matter to most the world, which is what makes Jacobs’ low-brow content strategy so very high concept.

As flyers become more price-sensitive and less loyal to established brands, upstart airlines like Wow Air have an opportunity to expand.

New fares in the pipeline only spell difficulty for tomorrow's consumers.

It's hard to beat Ryanair's adaptability--getting lots of press without saying anything outrageous--now that they're being all nice.

The other shoe has finally dropped and American and United will soon deprive the most-budget-conscious travelers of upgrades and other perks.

The legal scope of Ben Baldanza's non-compete agreement working for a foreign airline is unclear, but the competitive implications of this appointment for WOW in the North American market is massive, and it seems that Mogensen could be setting up to take his airline public in the U.S.

As Europe awaits a decision from U.K. voters on the Brexit Referendum, O'Leary balances an honest, even cutting, evaluation of Europe's flaws with a vision of a better Europe. It's that same dogged determination against opposition which has helped make Ryanair the world's largest airline in passenger traffic.

Norwegian hopes to capitalize on its growing fleet to offer Europe's largest network of direct transatlantic routes. Set backs in Cork aside, CEO Kjos wants to put all the Dreamliners and Boeing 737 MAX the airline has on order to good use.