Articles tagged “lonely planet”

Despite the challenges of running a content company right now, Lonely Planet has flourished in its post-BBC life and is expanding into more video and a new magazine in the U.S.

Travel brands that cultivate a place for fans to express their enthusiasm for their goods and services or connect with other like-minded fans will be rewarded.

Brands can succeed on Instagram, but only if they participate and share just like any other user.

Lonely Planet has spent nearly a year in transition from the beat-up BBC to the upstarts from Tennessee. While this feature doesn't provide many clues to its current performance, it does demonstrate that the boss is having more fun than most.

The struggling magazine is joining a Lonely Planet that's eager for expansion on every travel front.

Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).

The BBC never satisfied Wheeler's on-screen ambitions. Luckily, this new effort won't have to contend with the British broadcaster's issues.

Pinterest is the Pinterest of travel, and it is going to leverage that to move into the sector formally. It may just become the first such company to complete the digital cycle from inspiration to booking.

Lonely Planet has a ton of digital content, offers booking services through partners, and could round things out a bit with the acquisition of TouristEye for online and offline trip-planning purposes.