Articles tagged “lonely planet”

Time will tell if video truly resonates with travelers during the inspiration phase of the travel booking funnel. For the time being, it's smart for travel media to experiment with a variety of formats and platforms, especially when it comes to branded content.

Lonely Planet is taking a multichannel approach to consumer travel media, and it seems to be working.

The more magazines, the merrier. Let's hope LP moves further in the next issue to add its own distinctive take to the medium.

We don't know how successful LP will be with its ambitions for the magazine, but we do know that they'll be more successful by focusing on the brand's expertise and its readers' willingness to travel than low prices and budget bets.

Being transparent about performance metrics on both organic and paid videos should be a given.

Publishers control how many push notifications they can send, but they can't control how many publishers users subscribe to. Over-subscription will make push notifications less effective and annoying.

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

What's a tweet worth? When it's tied to a prize it's worth a bit more.

Lonely Planet's ambitions go beyond the guidebook. But can it piece together a multi-media brand from all the parts it's collected up until now?

National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.