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Articles tagged “local”

Media and PR

The Former Orient-Express Hotel Brand Touts Experience in First Ad Campaign As Belmond

The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.

Dennis Schaal, Skift | 10 years ago

The Former Orient-Express Hotel Brand Touts Experience in First Ad Campaign As Belmond

Hotels

Provenance Hotels Integrates Local Products to Elevate Guest Experience

Raising awareness about local products is good for guests and the business community and it is something that more hotels, gateways to a destination, should integrate to align themselves with their customers' interests.

Samantha Shankman, Skift | 10 years ago

Provenance Hotels Integrates Local Products to Elevate Guest Experience

Hotels

Waldorf Astoria Hotels Gets Experiential With Ferrari Driving Tours

Waldorf Astoria's souped-up driving experiences combine everything from the celebrity and local to experiential trends in travel. The only thing missing is a Maserati Quattroporte and some Pellegrino.

Dennis Schaal, Skift | 10 years ago

Waldorf Astoria Hotels Gets Experiential With Ferrari Driving Tours

Media and PR

New Foursquare Release Is Company’s Grasp at Mastering Local Discovery

This is the first version of Foursquare we can see ourselves using. The personalization features make it easier to discover places that are likely right for you.

Jason Clampet, Skift | 10 years ago

New Foursquare Release Is Company’s Grasp at Mastering Local Discovery

Tourism

Skift Global Forum: Adventure Travel Pioneer Darrell Wade on Travelers’ Local Obsesssion

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Samantha Shankman, Skift | 10 years ago

Skift Global Forum: Adventure Travel Pioneer Darrell Wade on Travelers’ Local Obsesssion

Media and PR

Foursquare Releases New Logo Before Splitting Its Product in Half

Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.

Jason Clampet, Skift | 10 years ago

Foursquare Releases New Logo Before Splitting Its Product in Half

Hotels

Ace Hotel Shoreditch Anchors London’s New Tech City UK

A growing urban trend combining creative post-industrial neighborhoods, high-tech "Innovation Districts," and trendy tourism infrastructure is fully realized in London with the opening of Ace Hotel's first international property.

Greg Oates, Skift | 10 years ago

Ace Hotel Shoreditch Anchors London’s New Tech City UK

Online Travel

Alibaba IPO and OpenTable Acquisition Highlight Relationship of Travel and Local

Just as we've seen the blending of business and leisure travel over the years, we are now entering a period where "travel" and local, from hotels digging into community culture and travel providers offering restaurant services and tours, will get mashed together in new ways.

Dennis Schaal, Skift | 10 years ago

Alibaba IPO and OpenTable Acquisition Highlight Relationship of Travel and Local

Hotels

Interview: Inside Hilton’s Attempt at an Independent Hotel Collection

Hilton needs to offer its loyal guests and hotel owners the same opportunities as those provided by other major brands and Curio is its solution to increased interest in local, cultured lodging options.

Samantha Shankman, Skift | 10 years ago

Interview: Inside Hilton’s Attempt at an Independent Hotel Collection

Hotels

Marriott’s CEO on the Difficulty of Rejuvenating Old Brands

The "local" trend in the hospitality industry only goes so far and Marriott is worried about freshening up some of its older brands such as Marriott and Courtyard. CEO Sorenson concedes that not every property can be unique.

Dennis Schaal, Skift | 10 years ago

Marriott’s CEO on the Difficulty of Rejuvenating Old Brands