Articles tagged “local”

Yelp's adding tours and activities' bookings highlights the mainstreaming of the sector but the way Yelp is doing this is modest and not a game-changer. Yelp hasn't acquired a tours and activities provider and isn't putting a lot of resources into in-app bookings, both of which rival TripAdvisor has done.

The local and experiential trend in travel -- you know, the kind of trips that millennials are said to be in love with -- has gotten to the point that MasterCard and others are curating and offering these escapes for their customers. It is a natural fit as travelers knock off cities on their bucket lists, using their credit and debit cards.

The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.

Raising awareness about local products is good for guests and the business community and it is something that more hotels, gateways to a destination, should integrate to align themselves with their customers' interests.

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.

Hilton needs to offer its loyal guests and hotel owners the same opportunities as those provided by other major brands and Curio is its solution to increased interest in local, cultured lodging options.

The intersection of local doesn't just effect the hospitality industry, but also has implications for the local entertainment and arts scene, as well as creates the need for deeper tourism experiences. This is about remaining relevant for and attracting the next generation traveler.

CityGrid has had a difficult time finding its footing, both because of challenges from Yelp and because of its own ongoing leadership difficulties. It would be hard to find another company of its size that's swapped CEOs so often.