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Articles tagged “local”

Business Travel

Luxury Agents Try to Combine High-Level Service With Street-Level Experiences

Luxury travel advisors are experts at planning a five-star vacation for their clients, but agents are more frequently being asked to add a more local element to their plans. A lot of behind-the-scenes work goes into making sure these experiences go off without a hitch.

Paul Biasco, Skift | 5 years ago

Luxury Agents Try to Combine High-Level Service With Street-Level Experiences

Tourism

No Need to Live Like a Local: All Tourists Welcome

It is time to reclaim the word tourist, and recalibrate it to mean something good. Tourists can see the world with fresh eyes, unencumbered with the daily accumulations of local life. A new hotel in North Adams, Massachusetts, seeks to do just that.

Colin Nagy, Skift | 6 years ago

No Need to Live Like a Local: All Tourists Welcome

Hotels

Breaking Away From the Boutique Hotel Hype Formula

To avoid the sugar high and then the inevitable crash when launching a new property, brands need to adopt a mindset of reciprocity and be a participant, and not a drain on the artistic ecosystem of a city.

Colin Nagy, Skift | 6 years ago

Breaking Away From the Boutique Hotel Hype Formula

Hotels

Interview: Bunkhouse’s Liz Lambert on Going Local With Hospitality Outsiders

Here's one of hospitality's most interesting thinkers on hiring, her approach to service, and the importance of community when launching a development.

Colin Nagy , Skift | 7 years ago

Interview: Bunkhouse’s Liz Lambert on Going Local With Hospitality Outsiders

Media and PR

Yelp Says Election Blues Helped Reduce Its Expectations for 2017

It makes sense to branch out into on-demand services, in the vein of its Eat24 product, and away from advertising, which it has struggled to grow over the last year.

Andrew Sheivachman, Skift | 7 years ago

Business Travel

San Francisco Has a Local-Focused Strategy to Get Visitors to Come Back

By segmenting the personalities of their individual neighborhoods, cities like San Francisco have more options to align their visitor experiences with different visitor profiles. That customization helps cities expand their destination image, build destination loyalty, and boost repeat visitation.

Greg Oates, Skift | 7 years ago

San Francisco Has a Local-Focused Strategy to Get Visitors to Come Back
Free Read

Food and Drink

Threats Facing Hotel Food and Beverage Intensify

Between travelers' increasingly prioritizing local culinary experiences, and the emergence of F&B disruptors, hotels have a lot to combat in an already challenging environment. Hotels need better data on local customers’ tastes in order to succeed.

Local Measure + Skift | 7 years ago

Threats Facing Hotel Food and Beverage Intensify

Online Travel

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

Dan Peltier, Skift | 8 years ago

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences
Free Read

Online Travel

3 Content Challenges for Global Travel Marketers

Connecting effectively and cost-efficiently with travelers from emerging regions is a growing challenge for brands, especially as content marketing becomes a bigger factor in reaching global consumers.

Translations.com + Skift | 8 years ago

3 Content Challenges for Global Travel Marketers

Online Travel

Skift Podcast: The Past and Future of Local Discovery

No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.

Jason Clampet, Skift | 8 years ago

Skift Podcast: The Past and Future of Local Discovery