UK Theme Parks Operator Merlin Ramps Up Hotel Offerings
Photo Credit: Legoland Windsor Resort Hotel. Parent company Merlin Entertainments is looking to make its theme parks more like resorts. LEGOLAND® Windsor Resort
Skift Take
Adding more beds to your theme parks makes sense as it brings in extra cash, but Merlin needs to make sure it gives guests extra reasons to stick around for more than a day.
Theme park operator Merlin Entertainments added a record number of hotel rooms across its portfolio as it accelerates growth in its hotel offering.
The UK-based company opened an extra 644 rooms in the first six months of 2018 — increasing its overall number 18 percent.
“That’s quite an achievement. It’s the highest number of rooms we’ve opened in any one year,” chief financial officer Anne-Francoise Nesmes sa
