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As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.
Dennis Schaal | 8 months ago
SkiftX
TripAdvisor wants to establish itself as the leading restaurant reservations platform in Europe before OpenTable gets around to showing up in earnest.
Dennis Schaal, Skift | 10 years ago
TripAdvisor's loosening of its purse strings in 2014 reflects an intense merger and acquisition environment fomented by rivals, including the Priceline Group and Expedia Inc., which have been spending even more than TripAdvisor on acquisitions so far this year.
Both TripAdvisor and the Pricelne Group plan to feast on the mobile and global expansion of their dining reservations capabilities.
The dining discounts that travelers can now make through TripAdvisor because of its LaFourchette acquisition are mobile, compelling and undoubtedly of keen interest to its rival, The Priceline Group, which plans to wed OpenTable within a few months. Restaurants are only part one of TripAdvisor's dream to get very mobile in its in-destination offerings.
Restaurants are part of a newly defined travel industry, and TripAdvisor's acquisition of lafourchette brings that point home.
