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Airlines
Forty years sounds like a long time, but in aviation it’s barely long enough time to get your kit together.
Marisa Garcia, Skift | 9 years ago
Some suggest there are too many airline and airport apps. Maybe yes. But with its easy bookings functionality, this new KLM app is a keeper.
Media and PR
Yes, KLM is on a league of its own by being able to leverage all the social care interactions into offers and purchases, but it's still working hard to integrate all its reservation systems, customer database, and social media interactions.
Joyce Manalo, Skift | 9 years ago
Travel brands need to reassess their social care effort to see if there's enough attention being paid to customers on Facebook.
Any ideas to improve airlines’ understanding of how their passengers feel in-flight couldn’t come soon enough.
While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.
Online Travel
Holidays are a stressful time for most travelers. Airlines took the opportunity to be present by introducing their crew members, showing customer appreciation, and entertaining travelers.
Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.
Travel brands that cultivate a place for fans to express their enthusiasm for their goods and services or connect with other like-minded fans will be rewarded.
Joyce Manalo, Skift | 10 years ago
Get deeper into understanding customer tendencies to create meaningful content and influence engagement.
