Articles tagged “klm”

Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.

Instagram is becoming a clearer choice for airlines to reach new fans.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Find new ways to engage with your brand's audience like they are community members not just fans.

The thought that KLM planned the tweet in advance without any red flags going up is the questionable bit.

Encourage your audience to revel in summer fun and dare them to broaden their cultural horizons.

KLM isn't afraid to experiment, even if some ideas (social seating?) sound like real duds. This, on the other hand, is a welcome treat and a great reason why anyone flying KLM should tell all their friends what airline they will be on.

KLM is the first airline to put a live wait time on its social media pages, but its a feature that airlines serious about social customer service will quickly copy. Hopefully the competition means faster social responses for all flyers.