KLM isn't afraid to experiment, even if some ideas (social seating?) sound like real duds. This, on the other hand, is a welcome treat and a great reason why anyone flying KLM should tell all their friends what airline they will be on.
The ‘Wannagives’ service comes just in time for the holidays and introduces a new way for KLM to rake in extra profits during the busy travel season.
KLM’s gift-giving skills are already well-known thanks to its KLM Surprise program. For three years, the airline has searched through flyers’ social media accounts to surprise them with a hand-picked treats from champagne to guidebooks.
Now generous friends can do their own gift giving. They can go to wannagives.klm.com where they select a gift and identify the recipient either through email or their Facebook or LinkedIn account. Buyers have the option to purchase gifts with frequent flyer miles.
Gifts can delivered at 30,000 feet or at the flyer’s actual address. A confirmation for in-flight deliveries can take up to three days as the airline checks that the recipient is indeed scheduled for the flight.
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Photo credit: KLM surprises newlyweds on a flight to Bali with champagne in special wedding glasses. KLMSurprise / Flickr