Articles tagged “klm”

User generated content is popping up as highly engaged posts and attracting new followers along the way.

Instagram is becoming a clearer choice for airlines to reach new fans.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Find new ways to engage with your brand's audience like they are community members not just fans.

The thought that KLM planned the tweet in advance without any red flags going up is the questionable bit.

Encourage your audience to revel in summer fun and dare them to broaden their cultural horizons.

If KLM passengers live through social media, then they can now pay through social media as the airline makes its Twitter and Facebook communications more commerce-oriented.

As travel brands are getting better at real-time conversational marketing, it's interesting to note which events they invest in. There were larger, more impressive campaigns rolled out for awards shows and the Super Bowl than this relatively small holiday.

Plenty of airlines, hotels, car rental companies and booking sites offer discounts for mobile bookings, and now KLM is adding something tangible and useful, an external battery to keep passengers' mobile devices charged. It's a nice little promotion.

KLM isn't afraid to experiment, even if some ideas (social seating?) sound like real duds. This, on the other hand, is a welcome treat and a great reason why anyone flying KLM should tell all their friends what airline they will be on.