Comedy or tragedy? Travel companies try both when trying to portray the emotions associated with the trips we take, whether with friends, family, or on our own.
This is a great move by Expedia as Trivago is a leader across a wide swath of European countries, and this could make Kayak's quest for European expansion a bit more difficult.
Reading between the lines, Kaufer is saying that TripAdvisor will continue to be a great source of leads for travel advertisers despite Priceline's pending acquisition of Kayak, and that TripAdvisor's scale makes competitors interesting, but a relative non-issue.
Kayak for Priceline in some ways is like TripAdvisor for Expedia, although Priceline is eager to acquire Kayak, and has no intent on buying it in order to spin it out, as Expedia did with TripAdvisor.
The culture clash between relatively button-down Priceline and sometimes sockless and irreverent Kayak couldn't be more stark. But Kayak will operate semi-independently and the merger may finally help Kayak become the global brand that Priceline's Boyd thinks it can become.
With 3.1 million downloads of its mobile apps in the third quarter (bringing total to over 20 million overall), and increasing prowess in monetizing queries from smartphones, Kayak is certainly a leader in mobile within the travel industry.
This ends the short life of Kayak as a public company -- it just finished its first post-IPO quarter. Priceline will gain a great online and mobile team to build its portfolio and will put muscle behind the Kayak brand.