Articles tagged “intent media”

The Next Chapter in the Convergence of Booking Sites and Metasearch

The Next Chapter in the Convergence of Booking Sites and Metasearch

Dennis Schaal, Skift

A metasearch-like advertisement on an online travel agency site isn't going to get anywhere near the the sort of clout that sites such as TripAdvisor, Google and Kayak can wield, but it enables OTA sites to get into metasearch in a modest way to appease consumers' inclination to comparison-shop without taking a lot of the risk.

5 years ago