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Articles tagged “instant booking”

Online Travel

TripAdvisor Product Chief Says Transition to Booking Site Isn’t Easy

Next year will be a make or break year for TripAdvisor Instant Booking. Either the economics work out and consumers start treating TripAdvisor as a booking site or the company will have to pivot. It's a tough slog with much potential. TripAdvisor is playing the long game on this; let's talk next year at this time to see how the game works out.

Dennis Schaal, Skift | 7 years ago

TripAdvisor Product Chief Says Transition to Booking Site Isn’t Easy

Online Travel

TripAdvisor Still Looking for Elusive Progress in Instant Booking

TripAdvisor stated earlier this year that its transition to transactions, or Instant Booking, would show progress in the second half of 2016. There is indeed a morsel of progress but not enough to satisfy investors and other critics.

Dennis Schaal, Skift | 7 years ago

TripAdvisor Still Looking for Elusive Progress in Instant Booking

Travel Booking

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

Financial quarters come and go but TripAdvisor CEO Stephen Kaufer says he will keep working on its Instant Booking initiative until the company gets it right. Can Kaufer really change consumer behavior and turn hotel-review readers into bookers on TripAdvisor? The sentiment is divided but he certainly is committed to doing so.

Dennis Schaal, Skift | 7 years ago

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

Hotels

Vacation Rental Owners Turn to Noise-Monitoring in Instant Booking Era

Vacation rental owners and property managers are using technology solutions to mitigate their risks in an era when they face the prospect of getting pushed into irrelevancy by the large distribution platforms if they don't agree to instantly confirmable bookings. Buck the instant booking trend? The penalty is seeing their listings drop toward the bottom of the heap.

Dennis Schaal, Skift | 8 years ago

Vacation Rental Owners Turn to Noise-Monitoring in Instant Booking Era

Online Travel

TripAdvisor CEO Kaufer Defiantly Vows to Stay Committed to Instant Booking

Two headlines here: TripAdvisor CEO remains adamantly committed to Instant Booking -- and he isn't going anywhere anytime soon. He's still excited about his gig.

Dennis Schaal, Skift | 8 years ago

TripAdvisor CEO Kaufer Defiantly Vows to Stay Committed to Instant Booking

Online Travel

Can TripAdvisor Turn Things Around? The Debate Rages

Can TripAdvisor, with all its content and global reach, become another Booking.com-like success story or will TripAdvisor's prospects fade? There are plenty of possibilities within that range, too, but much depends on TripAdvisor's transition into a booking plus metasearch site. That's the $9 billion question -- and there's a wide range of opinion on the outcome.

Dennis Schaal, Skift | 8 years ago

Can TripAdvisor Turn Things Around? The Debate Rages

Online Travel

Attractions Were a Bright Spot in TripAdvisor’s Tough 2nd Quarter

TripAdvisor took a beating in the second quarter, but its growing tours and activities sector is showing strength as the company tries to become all things to all travelers.

Sarah Enelow, Skift | 8 years ago

Attractions Were a Bright Spot in TripAdvisor’s Tough 2nd Quarter

Hotels

Hotel Chains’ New Direct-Booking Strategy? TripAdvisor Advertising

In online travel and the lodging industry, as well as politics, astute observers follow the money. As it is with Marriott: The chain is using TripAdvisor 1) for bookings with lower-than standard online travel agency commissions and 2) to advertise even-lower-cost direct bookings on Marriott.com. Makes perfect economic sense.

Dennis Schaal, Skift | 8 years ago

Hotel Chains’ New Direct-Booking Strategy? TripAdvisor Advertising

Online Travel

TripAdvisor’s CEO Says That Apps Are the Key to Future Success

TripAdvisor's strategy prioritizes the importance of the app over mobile Web and desktop. With its ability to access Booking.com's trove of hotel descriptions and photos, TripAdvisor is seeing lots of success through its app in driving repeat bookers. The bottom line, though, is cheap hotel prices are key.

Dennis Schaal, Skift | 8 years ago

TripAdvisor’s CEO Says That Apps Are the Key to Future Success

Online Travel

TripAdvisor Instant Booking Shows ‘Slight’ Improvement But It’s Still Ugly

Because of the proliferation of mobile devices and the propensity of TripAdvisor's metasearch users to meander off course after clicking off the TripAdvisor site, the company needed to do something dramatic such as Instant Booking to adapt to the future. As it plays the unglamorous "long game," the outcome of TripAdvisor's gamble won't be known until at least 2017.

Dennis Schaal, Skift | 8 years ago

TripAdvisor Instant Booking Shows ‘Slight’ Improvement But It’s Still Ugly