Articles tagged “instagram”

If you haven't paid attention to the digital marketing news all week, now you can get what you need to know in just a few minutes. You're welcome.

Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.

The integration of user-generated content into campaigns reassigns creative control from composing and capturing images to identifying real-life stories.

Massive impression figures from sponsored influencers that have millions of followers are impressive and easy to quantify, but measuring the efficacy of their visual content is harder but worth the effort.

Instagram is slowly opening the floodgates for all brands to better market to its highly engaged user base, but it remains to be seen if users will be turned off by this and how it will continue to retain and grow the community.

Instagram is the wild west of inspirational campaigns.

Raising awareness of a new brand offering, especially one as nuanced as an independent collection, takes time and a multi-layered approach that's critical to brand's eventual growth and success.

Le Meridien Hotels is delivering on its brand promise as a gathering place for the Creative Class by partnering with a fine art photographer to drive exposure via social media to culturally intriguing destinations.

Bringing the offline and online experience together seamlessly is a craft. When done right, it reaps awareness and engagement.

Creating separate Instagram accounts that feature evergreen and static content is a one-trick pony.