Articles tagged “instagram”

When Facebook enabled airlines and hotels to build booking functionality into their Facebook pages years ago, it was a total bust. But Instagram and Whatsapp seem to have an engagement level that was missing last time around, making these e-commerce moves appear to be a lot more feasible.

Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

Pixability’s new eBook digs into how travel brands are using video across YouTube, Facebook, and Instagram, which travel brands have seen success with video, and the video strategies that are most effective for each platform.

Instagram already offers ticketing services in its app, and it seems like Snapchat is well on its way. Beyond selling tickets, though, both platforms are also jockeying to become the premier platform for augmented reality technology and content as the sector develops.

The state of hospitality is indeed strong, but there's always room for a few nips, tucks, and optimization. Here are a few ideas that modern hoteliers can crib from.

Gimmicky, Instagram-driven designs are out. Solid, functional, and inspiring design, however, never goes out of style.

Facebook isn't really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

Destinations with visitor centers are adjusting their strategies to ensure their locations are being effectively utilized. The concept of a mobile or pop-up visitor center is also becoming more common, and is certainly a trend to watch in 2018.

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.