Articles tagged “influencers”

The lenses through which we view the travel ecosystem are often heavily distorted. The first step toward countering it is acknowledgement.

There is a ton of variation in the behavior of travelers from different countries across the Asia-Pacific region. Travel companies should pay more attention to the specific needs of the travelers they're trying to reach.

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

Larger influencers are still important to channeling a brand's messaging and casting a wide net, though localized micro-influencers with more niche followings often do better jobs at inspiring conversations among communities that travelers can more easily identify with.

Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.

Influencers only influence if they mean something to an audience. Travel brands have to consider this when they're at the juncture of deciding whether reach or engagement is the goal of a social media campaign.

Brands need to re-evaluate their approach to influencers, ensuring there’s strategy and business results from the blind payouts.

Instagram is the wild west of inspirational campaigns.

On one hand, Yahoo is getting the milk for free, and on the other they're paying for the cow full-time.