Skift India Report

Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty.

India's ancient wellness remedies have evolved from being traditions to becoming major revenue generators, and hotel chains are leaning into this demand.

Abu Dhabi’s latest move shows that for destinations courting Indian travelers, nothing matches the marketing power of Bollywood.

The IPO space in India is heating up as more travel players are looking to raise funds to support their ambitious expansion plans.

Festivals for Indians are no longer about staying at home, but about combining celebrations with exploration. And now, luxury is becoming an active, subconscious part of this journey.

Indian travel players have maximized their own customer base. They now recognize that the next phase of growth comes from quick commerce companies that have a customer base that is willing to spend for convenience.

Oyo-parent Prism has been steadily and aggressively moving towards premiumization to capitalize on changing trends within India. The latest funding gives it the necessary capital to make the pivot as it prepares for an IPO.

Thailand is the next natural move for Akasa Air in view of the rising demand for the destination among Indian travelers. However, the carrier's choice of Phuket as the entry point is a deviation from the trend other airlines are following.

Travel brands like Ixigo know that they have maximized the reach within their own audience. Partnerships are now the fastest way to plug into new customers.

As Oyo eyes an IPO, its pivot to premium and self-serviced hotels shows where the money is, with higher occupancies, better ratings, and a clearer path to investor confidence.