Articles tagged “ibis”

India is a strong player in Accor's global vision. The record-breaking expansion in 2023 is a step towards its goal of opening 30 properties in the country over the next three to five years.

Accor had a stellar 2023 and looks set to grow in 2024. Here’s a rundown of each brand in the Accor hotels portfolio.

India's largest airline has introduced a distance-dependent fuel surcharge and other airlines are expected to follow suit. Doubt that will have much effect on India's consistently growing aviation sector.

Besides inking big ticket deals to accelerate the pace of different projects, Indian Railways now wants to satisfy the aspirations and demands of the modern commuter.

As announced in mid-2022, Accor is now in the process of reorganizing its operational structure into two divisions, the hotel group stated Tuesday.

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

The 14-minute video is an exercise in digital marketing and brand partnerships. Accor gave people a lot more than a brand or bed to talk about by partnering with other brands like Columbia and GoPro to create content that is interesting with or without the ibis plug.

Brands are now responsible for creating original content across a number of platforms. It offers an opportunity to surprise and engage customers, but too many brands let the opportunity slip by making their message too complicated, too long, and too dry. Ibis gets it right.