Articles tagged “iag”

IAG's testing of the low-cost, long-haul market with a virtual airline seems to have paid off. Its success shows that the model is here to stay. We'll be keeping a close eye on how this affects the legacy carriers, including those in IAG's own brand stable.

Air France might need a low-cost airline. That part makes sense. But why is it trying so hard to attract millennials? Just offer cheap fares and reasonable service, and young people will fly your airline.

Virgin Atlantic has a strong brand, but for years it has lagged far behind British Airways in most categories. The upstart has just been too small to be a bona fide competitor. But Virgin Atlantic is finally taking action to ensure it will be more nimble going forward.

It seems like there is a renewed appetite among Europe's big airline groups to reduce the number of players in the market. They may find it hard to do while fuel remains cheap, but when it starts to creep up, more deals will likely occur.

Norwegian wins lots of awards, and they're well-deserved. But investors aren't sure the carrier will produce major profits any time soon. The problem? It may be growing too quickly.

We wish British Airways had explained what happened right away. But now that we know the situation, we understand why the airline gave little information after its late-May computer failure.

Skift anticipated that British Airways and Iberia would copy Lufthansa's pioneering move to push middlemen further out of the distribution chain. But the move is still eyebrow-raising because it defies two years of predictions by the distribution systems that Lufthansa's effort would fizzle out.

For economic reasons, the transatlantic aviation market has been a hotbed of innovation since the first direct flight almost 100 years ago. Building on the foundations set before, the new disrupters believe we are on the verge of a huge change. Will it last?

Is Level a legitimate attempt by International Airlines Group to build a long-haul, low-cost carrier? Or is it a "fighting brand" designed to make Norwegian Air's expansion more challenging? Time will tell.

It's been a quick turnaround for IAG, which only announced plans for a low-cost, long-haul airline in December. The legacy carriers have clearly been spooked by Norwegian's initiatives and are now working to compete in this new landscape.