Travelers Love Spunky Norwegian Air. But What About Investors?
Photo Credit: Norwegian Air's Boeing 787 have comfortable seats and mood lighting. Passengers tend to like the airline, but investors have been skeptical recently. Norwegian Air
Skift Take
Norwegian wins lots of awards, and they're well-deserved. But investors aren't sure the carrier will produce major profits any time soon. The problem? It may be growing too quickly.
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Few no-frills airlines delight customers as much as Norwegian Air, the Oslo discounter challenging legacy carriers like American Airlines, United Airlines, British Airways, and Lufthansa on some of their most lucrative transatlantic routes. In an industry that has changed little over the past three decades, Norwegian is a disrupter.
Yes, it charges for nearly everything, including seat assignments and meals, but it's often so much cheaper than big airlines that passengers rarely complain. Travelers like how Norwegian flies new Boeing 787s with high-resolution in-seat screens and mood lighting on many longer routes. And unlike many discount airlines, which serve only larger cities, Norwegian not only flies from New York City and Los Angeles, but also from Hartford, Connecticut; Newburgh, New York; and Providence, Rhode Island, makin
