Airbnb Edges Expedia Brand in Online Travel's Top TV Ad Spenders so Far in 2021
Skift Take
Both Airbnb and Expedia.com are leaning into U.S. TV advertising in their biggest campaigns in years. Many millennials may not watch traditional TV these days, but the medium is still an important part of brands' advertising mix.
Having pledged to reduce its reliance on Google Search advertising, Airbnb has been the largest online travel company spender in U.S. national television advertising so far in 2021 with an estimated $29.4 million allocated.
In so doing, Airbnb edged out the Expedia brand, which spent about $6 million less at $23.1 million, according to year-to-date statistics through June 3 from TV analytics firm iSpot.tv. See the chart below for more
