Articles tagged “hotels.com”

Online Travel

6 Expedia Group Takeaways From Its Annual Report

How things change: Expedia said its sale of Egencia won't have a major impact on operations or financials, although in years' past the company touted Egencia as a rising star. In 2018, Egencia was its own Expedia reporting segment and accounted for 8 percent of gross bookings.
Online Travel

Hotels.com Faces a Brand Problem

What's in a brand? When it comes to those like Hotels.com, probably hundreds of millions or billions of dollars. The inconvenient truth is that vacation-rental-selling Hotels.com isn't likely to rebrand anytime soon.
Online Travel

Online Travel's Localization Quandary

Traveloka knows how to go local in Indonesia and some other countries in the region, and that's one element of its traction in these markets. But can local ever be too local when online travel agencies mull international expansion?
Online Travel

How Travel Brands Are Approaching TV Advertising Now

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.
Hotels

Expedia Tells Hotels Adding Resort Fees Will Lower Your Listings on Its Pages

Expedia Group's stance on resort fees could have been drafted by a United Nations diplomat. Expedia doesn't want to alienate hotels and seeks to pick up market share based on Booking Holdings' more forceful position. But it's hitting resort-fee-charging hotels right where it hurts — in the prominence of their listings.