Articles tagged “hotels.com”

In some ways, Expedia Group's potential narrowing of the take rate gap with Booking Holdings has a lot to do with Booking's strategic decisions — pushing more into the U.S. and expanding its lower-margin flights business.

Consumers are inundated with advertising noise. As a result, travel brands are exploring alternatives to grab attention.

First-mover advantage from online travel companies in generative AI might not hold up over the long-term. The chessboard may get overturned. Still, getting out there first doesn't hurt.

Vrbo is one of Expedia Group's core three brands, but the jury is out on whether the vacation rental unit will now recede more into the background as cities recover.

In an era of blended travel, meaning tacking on a weekend vacation rental to a business trip in a hotel, Expedia's new loyalty program would be flexible enough to accommodate this sort of trip mashup.

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.

The prospect of Expedia Group removing all of its vacation rentals from Expedia.com is as likely as senior executive Barry Diller telling his workforce he's cool with everyone working from home.

In Expedia Group's efficiency drive, there's a certain logic to killing some sub-brands as their market share plummets. But what about all those customers who still love Travelocity?

Airbnb was the top travel brand spender on U.S. TV, but Expedia Group brands collectively committed more dinero. Booking.com got way more active than last year.