Online Travel
IHG Is Changing How It Distributes Its Hotel Rates to Boost Direct Bookings
IHG represents a broader industry trend in that it's getting tougher with online travel agencies and wholesalers in the West while becoming more experimental with online travel sellers in Asia, where it needs help to grow its sales. Its use of new technologies to try to keep its strategy coordinated and to boost revenue are eye-catching.
Sean O'Neill, Skift | 4 years ago