Articles tagged “hotel brands”

The Ferragamo family's Portrait Milano hotel has taken the Italian fashion capital by storm. It did so through its philosophy of "inclusive exclusivity," its celebrated pasta bianco dish, and some star-studded events. Is Naples, Venice, or Palermo next?

After not acquiring a brand for 16 years, Hilton has now acquired its second in a month. The hotel giant is clearly hungry for growth.

Unfinished hotel rooms are something new for a major hotel group. That's what Wyndham is offering in roughly 40% of the rooms of its newest brand.

Oberoi Group's CEO wants to introduce more luxurious, boutique-style hotels in India, and he disclosed the company is working on a concept for new hotels that are close to nature.

The hotel behemoth Hilton is acquiring the hip, localized Graduate Hotels brand for a cool $210 million. The boutique chain has rapidly expanded to 33 properties clustered around universities in the U.S. and U.K.

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

IHCL's strategic focus on Tier 2 and Tier 3 cities indicates a market expansion aligning with India's burgeoning middle class. While this helps meet evolving consumer demands it also ensures that the company grows beyond metropolitan areas.

Hotel execs gathered this week to compare the sizes of their hotel pipelines. The companies with the largest hotel development forecasts were Marriott and Hilton, and the types of properties proving popular says a lot about their strategic directions.

Luxury is fun, and lifestyle properties are hip. Yet mid-market brands that serve middle-class travelers, a rising group, are the biggest opportunity for major hotel groups.

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.