Articles tagged “hotel brands”

Microtel by Wyndham will accelerate Wyndham's portfolio growth in India. It is also key to grabbing a share in the emerging markets in India.

Unlike its publicly traded competitors, BWH Group doesn't have to appease shareholders with quarterly growth reports and ever-expanding room counts.

Marriott's newest hotel brand in the U.S. targets the "affordable midscale" segment. Expect the hotel equivalent of flying economy but getting a free checked bag and extra legroom, with the hotel group's most no-frills, functional brand yet.

Choice Hotels has managed to turn their awkward duckling Cambria into a swan. The brand's turnaround tells a broader story about sector trends.

Geoff Ballotti's comments suggested Wyndham is doubling down on its core economy positioning while selectively moving upscale through targeted acquisitions.

Hotel chains often blur into a beige haze of indistinguishability, but Marriott created Moxy Hotels to stand out like the neon signs often found in its lobbies. Many Gen Zs like it. But after 10 years, can it grow up without growing old?

Oyo, based in India, has tried for years to gain traction in the U.S., but it has claimed that competitors have played hardball. It's now betting that buying a network is its best way to gain scale fast.

Major hotel groups are playing Pokémon with their loyalty programs. Instead of collecting rare game cards, they're adding new sets of travelers to their databases. Gotta catch 'em all.

Indian celebrities enjoy a significant following in the country and can influence the decisions of their fans. Hilton's partnership with Sidharth Malhotra comes months after it collaborated with actor Deepika Padukone.

As Global Hotel Alliance celebrates its 20th anniversary, CEO Chris Hartley reflects on the journey of becoming the world’s largest collection of independent hotel brands, what makes the GHA model different, and how independent hotels can stay ahead in a competitive market.