Articles tagged “hotel ads”

Hotels

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else?

Sean O'Neill | 6 months ago

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Hotels

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Dennis Schaal | 7 months ago

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Coronavirus

Google Travel Search Is Unrecognizable as Advertising Dries Up

It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and Booking.com rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.

Dennis Schaal, Skift | 4 years ago

Google Travel Search Is Unrecognizable as Advertising Dries Up

Online Travel

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

The fact that Google is leveraging its dominance as a search engine into taking market share away from travel competitors is no longer even debatable. Expedia and TripAdvisor officials seem almost depressed about the whole thing and resigned to its impact. Is there any more room on the couch?

Dennis Schaal, Skift | 4 years ago

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

Online Travel

The Surprising Rise of Hotel Spending on Metasearch Advertising

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

Sean O'Neill, Skift | 4 years ago

The Surprising Rise of Hotel Spending on Metasearch Advertising

Online Travel

Europe’s Tough Stance Against Google Could Shame the FTC Into Action

The European regulatory probe of Google on several fronts is putting pressure on the U.S.'s FTC to jump into the fray after bowing out under less-than-stellar circumstances a few years ago. Still, don't expect any meaningful changes in Google's practices until the regulatory processes likely wind through the courts.

Dennis Schaal, Skift | 7 years ago