Articles tagged “hotel ads”

Coronavirus

Google Travel Search Is Unrecognizable as Advertising Dries Up

It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and Booking.com rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.

Google Travel Search Is Unrecognizable as Advertising Dries Up

Online Travel

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

The fact that Google is leveraging its dominance as a search engine into taking market share away from travel competitors is no longer even debatable. Expedia and TripAdvisor officials seem almost depressed about the whole thing and resigned to its impact. Is there any more room on the couch?

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

Online Travel

The Surprising Rise of Hotel Spending on Metasearch Advertising

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

The Surprising Rise of Hotel Spending on Metasearch Advertising

Online Travel

Europe’s Tough Stance Against Google Could Shame the FTC Into Action

The European regulatory probe of Google on several fronts is putting pressure on the U.S.'s FTC to jump into the fray after bowing out under less-than-stellar circumstances a few years ago. Still, don't expect any meaningful changes in Google's practices until the regulatory processes likely wind through the courts.

Europe’s Tough Stance Against Google Could Shame the FTC Into Action