Articles tagged “hilton”

Smart hotel brands are upping their content marketing game on social media channels to generate more conversations online and off.

When it comes to Marriott and Hilton pushing customers to book directly on their own websites, hell hath no fury like an online travel agency scorned. This could eventually get rough.

Robots in hotels aren't a new phenomenon, but this is the first one to be powered by IBM's Watson.

Hilton Worldwide tested the waters with new cancellation fees and it evidently liked how things played out even if guests did not. The company will keep on testing fees until it finds a structure that sticks. Guests have nothing to fear if they have nothing to hide--cancellation plans, that is.

Hilton’s newest campaign—its largest ever—shows to what lengths hotel companies will use low rates and loyalty programs to take back their market share from online travel agencies, and get more customers to book direct.

Although many travelers fear and loathe airport hotels, Hilton is providing data that suggests hotel companies can change people's perceptions by promoting airport properties designed on par with city hotels.

The argument of Priceline Group CEO Darren Huston is that chains are shooting themselves in the foot -- and their properties aren't happy -- when the chains offer lower rates on their own websites because then their listings on Booking.com won't convert as well as they should. But as Huston says in a different context, perhaps the hotels would reply that they are "playing the long game."

Hilton's latest new brand is bringing all of the next generation hospitality trends to one cost-effective platform, which could potentially scale very well based on price alone.

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Rate parity and most-favored nation provisions are slowly fading as Marriott and Hilton offer lower rates to new and existing loyalty program members on their own sites than Expedia and Booking.com can. Don't underplay the power of a several-dollar discount in the race toward bolstering loyalty-program rosters through the lure of bottom-of-the-heap pricing.