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Articles tagged “hilton”

Hotels

Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct

When Hilton decided to merge its marketing and digital departments last year, and focus on driving direct bookings, that resulted in the company's largest marketing campaign ever.

Greg Oates, Skift | 8 years ago

Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct

Hotels

These Are the Most-Talked-About Hotel Brands Online and Offline

Smart hotel brands are upping their content marketing game on social media channels to generate more conversations online and off.

Deanna Ting, Skift | 8 years ago

These Are the Most-Talked-About Hotel Brands Online and Offline

Hotels

Expedia CEO: Marriott and Hilton’s Direct Booking Moves Will Hurt Them

When it comes to Marriott and Hilton pushing customers to book directly on their own websites, hell hath no fury like an online travel agency scorned. This could eventually get rough.

Dennis Schaal, Skift | 8 years ago

Expedia CEO: Marriott and Hilton’s Direct Booking Moves Will Hurt Them

Hotels

The Tiny Hilton Robot Concierge That Hints at IBM’s Ambitious Plans for Travel

Robots in hotels aren't a new phenomenon, but this is the first one to be powered by IBM's Watson.

Deanna Ting, Skift | 8 years ago

The Tiny Hilton Robot Concierge That Hints at IBM’s Ambitious Plans for Travel

Hotels

Hilton CEO Says Cancellation Fees Will Stick Around Even if Guests Hate Them

Hilton Worldwide tested the waters with new cancellation fees and it evidently liked how things played out even if guests did not. The company will keep on testing fees until it finds a structure that sticks. Guests have nothing to fear if they have nothing to hide--cancellation plans, that is.

Dan Peltier, Skift | 8 years ago

Hilton CEO Says Cancellation Fees Will Stick Around Even if Guests Hate Them

Hotels

Hilton’s New Ad Campaign and the Push for More Direct Hotel Bookings

Hilton’s newest campaign—its largest ever—shows to what lengths hotel companies will use low rates and loyalty programs to take back their market share from online travel agencies, and get more customers to book direct.

Deanna Ting, Skift | 8 years ago

Hilton’s New Ad Campaign and the Push for More Direct Hotel Bookings

Business Travel

Hilton Wants to Change Your Mind About Airport Hotels

Although many travelers fear and loathe airport hotels, Hilton is providing data that suggests hotel companies can change people's perceptions by promoting airport properties designed on par with city hotels.

Greg Oates, Skift | 8 years ago

Hilton Wants to Change Your Mind About Airport Hotels

Hotels

Priceline Group CEO ‘Doesn’t Appreciate’ Hotel Chains’ Direct-Booking Moves

The argument of Priceline Group CEO Darren Huston is that chains are shooting themselves in the foot -- and their properties aren't happy -- when the chains offer lower rates on their own websites because then their listings on Booking.com won't convert as well as they should. But as Huston says in a different context, perhaps the hotels would reply that they are "playing the long game."

Dennis Schaal, Skift | 8 years ago

Priceline Group CEO ‘Doesn’t Appreciate’ Hotel Chains’ Direct-Booking Moves

Hotels

Hilton Looks to Price and Design to Lure Millennials to Its New Tru Brand

Hilton's latest new brand is bringing all of the next generation hospitality trends to one cost-effective platform, which could potentially scale very well based on price alone.

Greg Oates, Skift | 8 years ago

Hilton Looks to Price and Design to Lure Millennials to Its New Tru Brand

Media and PR

Airlines Lead Travel Advertising on TV, But Cruise Lines Are Growing Fast

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Dennis Schaal, Skift | 8 years ago

Airlines Lead Travel Advertising on TV, But Cruise Lines Are Growing Fast