Articles tagged “hilton”

It will be a while before group meeting and event revenue streams have fully recovered for hotels, but plans like Hilton's are needed to give clients confidence to begin thinking about returning to the kind of in-person events that also boost hotel occupancy rates.

There may be a method behind the hotel brand expansion madness, but parent companies have to be vigilant in keeping distinct brand identities alive — especially during the current downturn in travel.

Hotel companies like Hilton can't let the catastrophic impact of coronavirus deter diversity and inclusion initiatives at all levels of employment and ownership.

The EU's ban on American travelers is another revenue hit for European hoteliers, but also an opportunity to build up a domestic travel base.

The hotel sector is nothing if not inventive, and IHG and Accor have bold ideas to take advantage of what's shaping up to be a mostly domestic summer season.

Travel buyers stand to gain from dynamic pricing, but this could just be a quick win if hoteliers take a longer term view of that pricing after a recovery.

Hotel owners face rising operational costs to keep up with new coronavirus cleaning standards. While some technology platforms could trim labor costs, these offsets aren't expected to hit until tech-savvy business travel returns.

Unless a vaccine or widespread coronavirus treatment becomes available this year, a W-shaped hotel industry recovery seems likely. But that doesn't mean hoteliers should accept that fate — alternative revenue streams are out there.

There is always the potential of going too far with layoffs during an economic downturn. But coronavirus has upended the travel industry with so much uncertainty that Hilton's sizable layoffs reflect a narrowed corporate focus on near-term health, survival, and reopening.

Roomkey.com's demise (temporary or not) shouldn't be seen as a sign hotel companies can't compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive traffic.