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Articles tagged “hilton”

Hotels

Hilton Launches a New Video Ad Campaign to Push Direct Bookings

Many travel and tourism brands are harnessing the power of 360-degree video to inspire travelers, but this is the first time we've seen it used to convert direct bookings. It'll be interesting to see the results of this campaign by the end of this year.

Deanna Ting, Skift | 8 years ago

Hilton Launches a New Video Ad Campaign to Push Direct Bookings

Hotels

Exclusive: Expedia Argues That Hotel Owners Are Losers in Direct-Booking Push

We'd rather see PricewaterhouseCoopers or another neutral party estimate the revenue impact of hotel chains' direct-marketing campaigns instead of relying on Expedia, which obviously has vested interests. Still, Expedia's chart furthers discussion and the dialogue under way with hotels, and speaks to how seriously Expedia views the threat and the issue.

Dennis Schaal, Skift | 8 years ago

Exclusive: Expedia Argues That Hotel Owners Are Losers in Direct-Booking Push

Hotels

Marriott, Hilton, Mandarin Oriental Among the Most Digitally Adept Hotel Brands

Being a digital savvy hotel brand goes beyond just having a social media account. Brands that truly understand digital brand strategy in all its forms, from mobile and SEO to social and e-commerce, have the upper hand as more and more consumers demand these platforms and services.

Deanna Ting, Skift | 8 years ago

Marriott, Hilton, Mandarin Oriental Among the Most Digitally Adept Hotel Brands

Hotels

Starwood Preferred Guest Missing from Top Hotel Loyalty Programs, According to J.D. Power

Interestingly, the Starwood Preferred Guest program, beloved among frequent travelers, ranked near the bottom, and it's never fared well in past J.D. Powers' reports. So, why is it so admired, and why does Marriott want it so badly?

Deanna Ting, Skift | 8 years ago

Starwood Preferred Guest Missing from Top Hotel Loyalty Programs, According to J.D. Power

Hotels

Hilton CEO Heaps Praise on His ‘Good Partners’ the Online Travel Agencies

Although his company has made it a mission to tell customers to book direct, Hilton CEO Christopher Nassetta knows he can't afford to overlook other distribution channels, including online travel agencies and travel agents.

Deanna Ting, Skift | 8 years ago

Ground Transport

Hilton Deepens Its Uber Relationship in New Loyalty Push

Hilton's experiment with the ride-sharing service finally offers a bit more than just reminding you to hail an Uber from the Hilton HHonors mobile app.

Deanna Ting, Skift | 8 years ago

Hilton Deepens Its Uber Relationship in New Loyalty Push

Media and PR

Hilton’s Snapchat Test and More Digital Marketing News This Week

Most travel brands have so far shied away from Snapchat for all the right reasons. Marketing efforts on the platform have a fuzzy return on investment and can be difficult to scale.

Jeremy Kressman, Skift | 8 years ago

Hilton’s Snapchat Test and More Digital Marketing News This Week

Hotels

Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct

When Hilton decided to merge its marketing and digital departments last year, and focus on driving direct bookings, that resulted in the company's largest marketing campaign ever.

Greg Oates, Skift | 8 years ago

Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct

Hotels

These Are the Most-Talked-About Hotel Brands Online and Offline

Smart hotel brands are upping their content marketing game on social media channels to generate more conversations online and off.

Deanna Ting, Skift | 8 years ago

These Are the Most-Talked-About Hotel Brands Online and Offline

Hotels

Expedia CEO: Marriott and Hilton’s Direct Booking Moves Will Hurt Them

When it comes to Marriott and Hilton pushing customers to book directly on their own websites, hell hath no fury like an online travel agency scorned. This could eventually get rough.

Dennis Schaal, Skift | 8 years ago

Expedia CEO: Marriott and Hilton’s Direct Booking Moves Will Hurt Them