The hotel distribution landscape is complex, with hotel rooms being sold and promoted in many different channels. Covid-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely this disruption will be sustained long-term. That’s not to say that disruption isn’t coming, though.
Hilton's financials are quickly heading in the right direction, but the company — and the greater hotel industry — need to remain cautious about second and third waves of the coronavirus putting a halt to the positive momentum.
Hilton's hotel tweaks and new ad campaign are a reminder companies can't afford to let customers slip away, especially during such an uncertain year for travel.
Strong communication and decision-making power at the local level are key to making heightened hotel cleaning measures succeed in an ever-changing pandemic information environment.
Covid-19 unearthed hotel vulnerabilities, but Thai asset owners are not retreating. That means more branding opportunities for chains, but how they handle the pandemic will be closely watched.
It's never too early to start planning for a post-pandemic travel environment, which Hilton is clearly doing with robust optimism. But the company can't ignore the fact the ongoing case surge in the U.S. threatens to curtail months of recovery momentum. How will that play out for the long term?
The so-called 1031 exchanges are tax deferrals on profitable real estate that, at face value, seem like a no-brainer to repeal and generate revenue. But the coronavirus pandemic's negative impact on hotel building values should cause Washington to reconsider eliminating the provision.
How are the global travel companies weathering the once-in-a-century coronavirus storm and what are their prospects for recovery? The new Skift Health Score has the quantified answer through a well-vetted unique score. Dig in.