Hilton Adds Resort Amenities to Business Hotels After Months of Leisure-Led Travel
Photo Credit: Hilton felt the timing was right for a new global marketing campaign based on survey findings that showed 94 percent of Americans plan to travel once coronavirus is contained. Hilton
Skift Take
Hilton's hotel tweaks and new ad campaign are a reminder companies can't afford to let customers slip away, especially during such an uncertain year for travel.
Travel trends during the hotel industry's ongoing recovery from the coronavirus pandemic have Hilton leaders rethinking their entire portfolio with an eye toward leisure travelers.
Hilton spent the last decade largely focused on business-oriented hotels in its development pipeline. From city center hotels to Hampton Inns near a highway, the business traveler was top of mind when pursuing new properties.
But general hotel industry sentiment on the pandemic recovery path is less centered around corporate travel: First come the leisure travelers, then the independent business travelers, and finally convention and events.
The leisure traveler block is now driving Hilton to change the layout at some of its existing hotels, especially after a company survey released Monday showed overwhelming demand for leisure travel in the U.S.
“It reinforced that the leisure part of our business is really, really going to recover, even in a world where the
